REFERENCE MATERIALS & VIEW POINTS
ENCLOTHED COGNITION: THE BLOG THAT DROVE US TO CREATE #CHOOSE2BMORE
The messages and text that children understand on their clothing will influence the way they behave, think and ultimately form aspirations. The more educational clothing with slogans like "Future Scientist" or "Genius" on them are primarily reserved for boys. Whereas girls have slogans such as "Too pretty for Maths" or "Less Mondays, More Fridays" dis-engaging girls from the apparent "boyness" of being smart and or going to school. Similarly when slogans are heavily biased towards a girls appearance, their subliminal cognition programs them to mount an un-achievable amount of internal pressure to focus on themselves looking a certain way rather than being comfortable in themselves. It also affects boys by not showing them its OK to process emotions through crying and feeling sorry for a fellow boy, giving him a hug or showing their feelings. The messages like "man up" or "don't cry like a girl" can be traced to adult males inability to process inner turmoil resulting in inappropriate management of their anger through domestic abuse and general violence and in the most fatal cases it can be linked to the growing numbers of suicides.
And this starts around 4yrs old.
In the amazing GLARE project from Birmingham university (UK), the blogger Anna Cermokova has teamed up with researchers like Marianne Cronin (author of the blog Dinosaurs vs Unicorns) and Caren Gestetner from Lifting Limits to understand the impact of the messages and language we use at school, at home, on clothing, in books and other facets of life.